Coke Pours In-House Social Media Experiments Down the Drain | Ben Paynter | Fast Company - 0 views
www.fastcompany.com/...-house-social-media-down-drain
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Yesterday, the company announced that it will abandon building ever-more networking platforms in favor of approaching customers at the places they already hang out, like Facebook and YouTube.
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This article shows the evidence on a large corporate scale - What CLP naturally discovered with virtual spaces - go where the learners hang out. Coca-cola wasted a lot of money trying to get people to go to other virtual spaces.
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Shame we didn't have all of that money to burn!! We'd have used it a lot more wisely......